Things A Little Bird Told Me by Biz Stone

Author:Biz Stone [Stone, Biz]
Language: eng
Format: epub
ISBN: 9781447271130
Publisher: Macmillan

With the shift in leadership and the tech issues, the team was fractured. We were a laughingstock in the tech world. Programmers were blaming each other. As always, when all else fails, turn to Star Trek. There is a Next Generation episode called “Attached.” It focuses mainly on Captain Picard and Dr. Crusher. In it they’re alone on the planet Kesprytt III. Some of its inhabitants capture them and implant them with “transceivers” that allow them to hear each other’s thoughts. At one point, while they’re walking, they lose their way. Captain Picard says, “This way.” But the doctor, reading his mind, says, “You don’t really know, do you?” The captain admits that sometimes being a leader means cultivating the appearance of confidence.

That’s my leadership move. Saying “This is what we’re going to do. This is the right thing,” gives everyone the sense of a common mission. We needed to focus on something that felt bigger than our off-balance company. The 2008 presidential election was on the horizon, and both candidates had Twitter accounts. Election Night was going to be important for Twitter. Yes, it was a historic election, and sure, the results would determine the course of our country. But all I was focused on was (a) whether Twitter would stay up and running and (b) how we could use this big event to resurrect our team morale. To make us feel team-y again.

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